I've regularly thought about the imbalance between consumers and
companies providing services. Having worked in telecommunications,
it's really obvious. We have whole teams of people sitting around
working out ways to confuse people and make our products impossible
to compare. The number of otherwise intelligent people who will
swear that their phone is "free" says the techniques work.
My new blog, Informed
Consumer, aims to explore this area. The tricks and techniques
used to confuse and prevent meaningful comparison, and some ideas
of what the authorities can do to enable meaningful comparisons.
The aim is to get the ideas of openness in regulated industries
onto the agenda. We've seen how easily big businesses can roll
our governments with the Grocery Choice and FuelWatch debacles, so
I'd like to help them on these issues.
With Grocery Choice, the arguments of the supermarkets should
have been tackled head on, thrown back at the supermarkets. "The
data will be out-of-date as we change prices in every store multiple
times a day" should have seen the response "so you manage to distribute
this pricing information to the checkouts, so you guys are kinda
experts at this". "The information won't be meaningful" should have
been answered "well work with us to make it meaningful, or we'll
impose something on you." Industries that aren't scared of
meaningful competition won't be scared of this approach.
So have a read of
Informed Consumer and jump in! Those of you who've complained
that I don't have comments on this, my personal blog, will be pleased
to see I've got comments on this new blog.