We're looking around for bug tracking software at my work, so this
involves a lot of research into the available tools. It seems that
the web sites of most software companies are written by and for people
who are functionally illiterate.
Take this
example. WTF is a "Web-architected, secure and highly
configurable" <piece of software>? Come on guys, "architect" is
not a verb. Nor is "leverage".
Do you think it's possible to write a straightforward description
of what the software does without any buzzwords? I mean, this
is a product clearly targetted at software people, and the bullshit
bingo is just gonna piss people like us off.
By way of contrast, Joel's excellent site about
his product, FogBugz,
tells you exactly what it does in the first sentence: "FogBugz is a
complete project management system for software teams." How
refreshing.