I've been a long time listener of the ABC's Background
Briefing, ever since I was interviewed for one
of the programmes back in 1998. It's always well-researched and
very interesting. What's more, they were one of the first ABC
programmes to allow downloads of full programmes.
I listened to Greenwashing
expecting it to be about public relations and other evils. It is
somewhat, but it looks specifically at environmental claims about
products, so it's still very interesting.
They interview Professor Ben Selinger who chaired many of the
standards committees that defined the minimums for cleaning products
in the 70s. There are some quite interesting comments he made, such
as a dishwashing liquid claiming to be "biodegradable" is meaningless,
since that is required of that product category by law. Lots of other
comments about the make-up of various "green" products, which
basically seem to be no or, at best, marginally better environmentally
than their mainstream competitors.
His most interesting remark is this: Some people ask me which
one I buy, I always buy the product on special.
Great doco, and well worth a listen.