It seems the media has finally caught up with the real story behind
Telstra's rants and raves. If I were a conspiracy-minded person, I'd
suspect that the proprietors were waiting until Telstra had booked all
those lucrative full-page ads before reporting the story. Much more
seriously, it's because the media really doesn't get the telco
business.
For the benefit of foreign readers, Telstra is the incumbent telco
in Australia. UK people think BT with a much more toothless regulator
(LLU is still something of a dream here). Americans think if AT&T
hadn't been broken up and was still in control. Telstra are frothing
at the mouth in an attempt to get the government, in an election year,
to make some kind of grubby deal that entrenches Telstra's monopoly
and locks out their competitors. Fortunately, and this is unusual for
our current government, they've stared them down so far.
And so today we have Why
we all hate Telstra, where Mark Pesce (the guy with the American
accent who's introduced, cringe-worthily, as a "futurist" on The New Inventors) bemoans the pathetic
Internet access in this country. "Everyone in Australia's internet
industries hates Telstra, ranging from quiet passive-aggressive fury
to spit-the-dummy, foaming-at-the-mouth passion", he says. Something
that certainly mirrors my experience.
I remember back when my brother and I got our first phone line
installed, paying $300 (this is 17 years ago, so it was a substantial
amount of money back then) to get the line installed, then coughing up
$30 a month in "line rental". For this exorbitant fee, we were
guaranteed nothing in terms of data speed. If our modem couldn't get
top speed, tough luck. Telstra claims it invested to build the
network. That's just crap, we the consumers paid through the nose for
it!
Next is an anonymous editorial from the Courier Mail, Bully
boy amigos which interestingly picks up on the xenophobic aspect
of Telstra's advertising. Every time they mention Optus or the G9,
they never fail to include the terms "foreign owned" or call it
"Singtel-Optus", a formal name never used with consumers. What I
always found ironic is that this is coming from foreigners Sol
Trujillo, the CEO, or the PR flack Phil Burgess, both of whom are
foreigners. It's quite amusing seeing them go for the jingoistic
approach when they're both "not from 'round here".
So it seems the tide is turning. People are sick of the hysterical
ranting from Telstra. I wonder if they're smart enough and will
change the tone of their campaign?