The Liberal (that's Tory for you non-Australians, yes it's
confusing) party have quickly shoved out an attempt at a viral
campaign, Same Old Labor in
the wake of this morning's leadership spill. It's comically
amateurish and seriously misguided.
The point of these kinds of things is to get people to publicise it
for you, sending it on to their mates because they like some part of
it. That's what the handy "Email a friend" field is for. And you'll
probably end up on some exempt-from-anti-spam-laws spam list to
boot.
There's a few problems with their approach though. For starters,
the flash animation is neither amusing nor informative. It rehashes
the same old attacks the Tories have been making about Labor. Why
would you send it to your mate? Hey have a look at this really crap
Flash animation. Isn't that embarrassing?
Then the following
web page gives a list of reasons it's the "Same Old Labor", the
first of which attacks their workplace relations stance. "Controlled
by the ACTU on workplace relations": now the reason Labor hasn't
gained much traction on this issue is that most people don't know, nor
care, who the ACTU is. So the Tories are making the same mistake.
"No practical solutions to address climate change" shows how far
the Tory song sheet has been updated in recent weeks. It sounds
eerily like what everyone was saying about Howard up to two weeks
ago.
Pretty lame effort, really. I can see why you can't find an agency
name on it. They'd be embarrassed!
