Word of the day: Confusopoly

Discovered this great word coined by Dilbert author Scott Adams: Confusopoly where instead of competing, companies instead try to bamboozle customers.

It's a great term and applies in so many areas. Banks, insurance companies, telcos. You can spot a confusopoly by the number of * and other symbols in the main text of their ads. A huge block of impenetrable legalese in 5 point font is a dead giveaway.

0 responses