Companies: why are you like this?

25 years ago a bunch of Internet people cracked the shits with the inhuman, one-way corporate speak employed by the companies they interacted with, consulted to and advised. Those rants became The Cluetrain Manifesto. There's a copy sitting on my bookshelf right behind me, probably the fourth copy I've bought because I keep loaning it out to people who need to know and forgetting who had it.

25 years on it's still utterly fucking standard to get a stupid email like this one:

So what you're saying, Electrolux, is that I shouldn't reply to this email. But you're willing to receive emails from me at another email address. Somehow it's too hard to make the From address the one you want to receive replied on. Hell, if there's some dumb technical reason, you could even use a Reply-to header.

You know this makes you sound like an arsehole, right? You had an opportunity to provide care to customers, you know like a "Customer Care" function, and you fluffed it. Golf clap time.
0 responses