Recently spammers have been taking the tabloid approach to get people to open their emails. There's been a lot of emails with subjects like Rare nude photos of Kate Moss, Paris Hilton Charges For Pussy, Paris Hilton violated by Gypsies. I suppose they're working on the principle that if it works for the mainstream media (just look at the "most popular" article lists of most newspapers) should work for them.
One that just wound up in my spam box was headlined Obama Yells at Hillary and Bitch Slaps Bill Clinton. If it wasn't clearly spam, I know I'd be interested in that! Sounds even better than Anti-war protesters menace intrepid Faux News reporter.