Annoying ads are avoidable

It always amazes me what the average Internet user puts up with when browsing the web. Adverts flashing beside content, the throbbing making the content unreadable. Pop-ups in the hundreds, closing them causing more to open. Yeesh!

I was showing a mate how to use Bit Torrent recently, and pointed him to Suprnova. To my surprise, a whole swag of pop-ups, pop-unders and assorted undesirables over took the screen.

You see, I've had protection from ads for years. It was when they started animating them that I decided to find a solution, because they made the web annoyingly hard to use. More recent ideas like pop-ups have just confirmed in my mind the lack of value added by banner advertising. You see, for much of my career I've worked for companies that, directly or indirectly, are funded by advertising. But where advertising becomes so intrusive that it gets in the way of the content, something's got to give.

You see, I've had protection from ads for years. It was when they started animating them that I decided to find a solution, because they made the web annoyingly hard to use. More recent ideas like pop-ups have just confirmed in my mind the lack of value added by banner advertising. You see, for much of my career I've worked for companies that, directly or indirectly, are funded by advertising. But where advertising becomes so intrusive that it gets in the way of the content, something's got to give.

If you're a Windows user, try the Proxomitron. It's pretty damn effective at dumping all of them. For somewhat adept Linux users, try Craig's squid filter, though there are probably nicer and more cleanly designed ones out there.

Start blocking ads today. You'll be amazed at what a difference it makes to your browsing experience.